Why Apple is the only company that matters
Apple is the only company that can give me quicksilver shimmering total-adrenaline-dump shivers over a product announcement. It hardly even needs to be said that this will change everything. Again.
Let’s talk a little bit about why. And let’s be very clear about it: this is an everyware phone, the very first, a true ubiquitous device. You no longer need mobile providers, you no longer need to suffer Windows Mobile, you don’t need to compromise anything at all to have direct and immediate access to every networked service in existence right there on your phone.
Can I think of a few things they left out? Sure I can. But that’s just the point: the iPod was able to achieve market hegemony not because it did everything a music player could do, but because it represented the consummate refinement of what most people want from a music player most of the time. Same here. (I actually heard Steve enunciate the words I’ve been croaking out for years: a phone’s killer app is making calls.)
You’ll notice, too, that what Apple is offering here is the first platform for reasonably accessible mobile-application development. I cannot wait to get my hands on one of these. Like you couldn’t tell.