Of lucky cats, lameness and game-like logics
So of course Russell’s spot-on here, about the terrible things that await us as poorly-considered game-like logics are superimposed over everyday life. He never comes right out and says it, but I assume he’s reacting to Jesse Schell‘s recent epiphany about networked life, gaming tropes and the motivational mechanics they afford when brought together, and maybe the recent popularity of Foursquare, with its badges and mayorships.
Schell’s argument (or one of them, anyway) is that the everyday environment is now sufficiently instrumented and internetworked that the psychological triggers and incentives developed by game designers to motivate in-game behavior can be deployed in real life. A poster on MetaFilter puts it in a nutshell: “points for brushing your teeth, doing your homework, eating your cornflakes. Gain levels for riding the bus instead of driving. Net-integrated sensors in every device to keep track of your score and upload them to Facebook or wherever. Tax incentives if you get a good enough score on your kid’s report card or read the right books.”
And this is more than passing scary, because these motivators work. Just as food designers have figured out how to short-circuit our wetware with precisely calibrated doses of fat, salt and sugar, game developers trip the dopamine trigger with internally-consistent, but generally otherwise worthless, symbolic reward systems. That they’ve (knowingly or otherwise) learned how to play this primordial pathway like a piano is attested to by the untold gigahours gamers worldwide spend voluntarily looping out the most arbitrary actions, when most of them presumably have a choice of other pretty swell things they could be doing. Like, y’know, their partners.
What happens when incentive mechanics like this leak out of gamespace and into the world? In the long run it may be for the best that ad agencies remain so densely provisioned with the manifestly unclued, because this way of doing things would be nothing short of terrifying in the hands of someone who knew what they were doing. The short term picture, though, is clearly less reassuring; as Russell puts it, “we’re going to encounter a bunch of crappy sorta-games foisted on us.”
You think he’s jumping the gun, assuming the worst, maybe being a little hyperbolic? Ladies and gentlemen, I give you Exhibit A.
But fortunately, there are other games to be played, much cleverer and more interesting ones. Bruce Sterling offered a lovely vision of networked rewards in the real world in his 1998 short story “Maneki Neko.” The story has dated badly in some ways — in a precise inversion of what came to pass, it’s amusing to see the story’s Japanese wield sleek, protean “pokkekons” while their clunky American counterparts suffer with clunkier Silicon Valley PDAs — but in other ways it’s clear that Bruce had the notion sussed.
His depiction of a sweetly networked gift economy, in particular, makes the Schellian universe look tawdry. “Maneki Neko” would seem to argue that you don’t need “points” and meaningless achievements unlocked to motivate behavior, when enlightened self-interest and the joys of participating in reciprocal agalmics are sufficient.
I think we could all see it coming the moment Schell’s DICE2010 talk went up on the technology blogs. “See”? You could practically smell the agency nation bruising its collective index finger on the mouse key as it raced to scrub through the half-hour video in search of bullet-pointable content for the next morning’s PowerPoint. Russell’s probably being too generous by half: I think we’re in for a Laird Hamilton-sized wave of pointlessness, as too many not-bright-enough parties fall all over themselves trying to enact and deploy incompatible, mutually incoherent Schell-style solutions.
In some ways, it really is too bad. Given that vice is generally its own reward, that they need to be incentivized at all suggests to me that there’s nothing inherently wrong with most of the behaviors such structures are designed to motivate. For that matter, I tend to be favorably inclined toward any incentive system that begins, however tentatively, to jimmy our lives from the grip of the money economy. I just wish fewer people had described Schell’s video enthusiastically, as “the most mindblowing thing I’ve seen all year,” and more as “something potentially troubling, that we need to think carefully about.”
Because the dopaminergic system can be an inhumanly powerful force, beside which all our notions of “will” are laughable, and where it can take a person is not at all pretty. I just don’t like thinking of it as a tool available to someone bent on designing my life for me. And with all due respect, especially not to a community dedicated to the proposition that “reality is broken [and] game designers can fix it.“
That’s a heavy place to wind up, and here I’d intended this post to be both briefer and lighter. But maybe some of these notions could do with a bit of taking seriously.