Hey hey! I’m truly delighted to announce that I’m going to be giving a free talk here in Tokyo in a couple of weeks, in collaboration with my friends at AQ.

This is an entirely new talk, and kind of a departure for me. Born out of frustration with my own track record over the last twelve years, and how few of the efforts I’ve been involved with have launched, shipped or otherwise seen the light of day, it’s a pragmatic look at what it takes to move projects from idea to reality. (You should understand “project” here to meaning any complex plan of collaborative action that unfolds over time, whether it involves publishing a book, launching a new fashion line, building a house or rolling out a new brand identity.)

I’m calling it “Becoming Real, or: The Art of Making Things Happen,” and I’m planning to hang our discussion on a few tentpoles: Bruno Latour‘s concepts of “recruitment” and “translation,” how capital can function as both a usefully universal solvent and a perilous gravity well, what happened to Jasper Morrison when he tried to design a camera for a large Japanese company, and Stafford Beer‘s thoughts on viable systems. Finally, we’ll take a look at some people I know who seem to be unusually skilled at bringing their notions to fruition, and ask if there’s anything to be gleaned from their example.

It’s free, it should be fun, and if I pull it off properly, we’ll all learn a little something — myself as much as anyone else in the house. We’ll be setting up a Facebook event page over the next few days, and you’ll most likely have to register to guarantee admission, since I’m told seating will be limited.

But why not join us on the 29th of October, from 19.00, at co-lab Nishi-Azabu (2-24-2 Nishi-Azabu, Minato Ward, Tokyo)? I look forward to seeing you there, and finding out what we can make happen.

UPDATED: Here’s the Facebook link.