New day rising

1. The vent

A long and long-suppressed howl of frustration. Feel free to skip ahead to part 2 below, or not.

I’m not sure any author is ever completely satisfied with his or her publisher. With my own two ears, I’ve heard folks who’d realized projects with houses I can still only dream of – Penguin, Vintage, MIT Press – issue the selfsame complaints about sloppy copy-editing and limp marketing those of us a notch or three down the ladder make.

Nevertheless, I’ve always regretted publishing Everyware, a think piece if ever there was one, with an imprint primarily known for how-to manuals for aspiring Web developers and Photoshop jockeys. It was a mistake, and it was my own; I was both overeager and insufficiently confident in my book’s merits. And as we’ll see, I paid for it.

In all fairness, the acquisition editor I worked with warned me that this particular publisher “just might not be right for the book” from the get-go. He was correct, and I should have listened to him. The process which eventually, and somewhat unbelievably, resulted in Everyware‘s appearance was strewn with tense and unpleasant negotiations, over issues I never even imagined cropping up. In each case, the publisher’s way of doing things struck me as being inflexible, short-sighted and injurious to the book’s prospects.

Some few of these were justified, no doubt, by a certain mean sort of bean-counting pragmatism (“We can’t use Akzidenz Grotesk on your cover, because we don’t own it and don’t want to budget two or three hundred bucks on getting it”). These calls saddened me, but I reminded myself that, after all, I wasn’t personally exposed to what everyone assured me were the brutal economics of getting books into print.

Some betrayed a profound misunderstanding of the way title awareness and buzz-building now work: “We can’t let you offer free PDFs of the book for download on your site, because that will cannibalize sales”; “We can’t let people Search Inside This Book on Amazon because…well…because we just don’t do that.” These decisions gutted me, because these measures seemed not merely like such self-evidently low-hanging fruit – truly missed opportunities for low- or even zero-cost publicity – but simply the right thing to do.

And some were just bizarre, unaccountable, unnecessary slaps in the face (“We don’t have room for an author bio,” “…an author photo,” “…a bibliography”). Particularly distressing, given my concern for the symbolism involved: until fixed in the second pressing, none of the ten living female human beings mentioned by name in the text appeared anywhere in the index. (I never did get the bibliography I argued for, and which would have helped the book’s credibility immeasurably.)

Oh, and then there was the initial design for the book cover, so inappropriate for the book that I’m not even going to post it here. Mail me if you really need to see it.

You know me: it’s not like I don’t have strongly pronounced and abundantly publicly-expressed preferences in design. One of the very first things I hoped for my book was that it would look great in someone’s hand as they walked down the street with it, or slapped onto a coffeehouse table – if not like these examples, then at least the way the volumes of Semiotext(e)‘s Foreign Agents series did when I was in college. What was offered failed, abysmally, on all counts.

Worst of all, Everyware was supposed to be an AIGA book! I suppose it was naïve of me to expect that a cover designed for such a thing might, y’know, be able to hold its own as a contender in the annual contests for best-designed book covers held by that institution – but even so, I was shocked by the “approved direction” I was sent. Eventually, after much wailing & gnashing of teeth, the infamy was écrased, and ultimately replaced with the clumsy rework of a concept Nurri and I, neither of whom is by any stretch of the imagination a designer, had come up with, and executed more competently ourselves to begin with.

I have no doubt that my freely-expressed frustration with all this made me “difficult” to work with, the kind of high-maintenance prima donna nobody in a shop with a well-oiled production process wants to be stuck managing. If I’m really feeling charitable, I’ll grant, too, that it’s hard to take a first-time author’s demands seriously. They have no track record, can offer nothing external against which to gauge their insistence that the work is world-historically important, maaaan, and deserves to be treated as such. I bet many a first-timer feels this way, and I was surely among them.

You know what, though? A lot of what gummed up Everyware‘s journey toward publication didn’t have anything to do with my being obstreperous. It was just half-stepping, and prima facie ridiculous excuses for mediocrity or outright incompetence. If I didn’t deserve better personally, the book sure did.

And since I try, at least, to live by the principle that you don’t bellyache about something unless you’re prepared to do better yourself, in my own terms there’s only one conceivable response to all of this. Can you smell what I’m brewing?

2. The commitment

My father has never really been one for paternal guidance in the Norman Rockwell mode, but he has at least always taught me that if you want something done right, you do it yourself. My extended, happy marination in punk rock and zine culture long ago led me to the same conclusion, albeit for different reasons. And now I’m finally convinced that the contemporary economics of production and distribution make such an effort feasible.

To be blunt, my experience with Everyware doesn’t hurt this calculus in the slightest, either. It’s rated highly by readers, I’ve always been delighted by the generous critical reception it’s enjoyed, and in the wake of its perfectly respectable sales record I am thoroughly confident that I’ll be able to sell the threshold thousand copies any serious effort at self-sustaining publishing requires.

The times, in short, appear propitious for total-control types like me.

Therefore, be it resolved: inspired by the luminous example of Edward Tufte’s Graphics Press, as well as that of our good friends at Chin Music, we’re going to try a little experiment. We’re going to publish my next book, The City Is Here For You To Use, ourselves.

And if any aspect of it sucks – from the illustrations to the paper weight to the customer service – you know who to hold accountable. It ships to my standards, or not at all.

The City Is Here For You To Use: Urban form and experience in the age of ubiquitous computing will be offered both as a premium, professionally printed and bound book, and as a free downloadable version in PDF, available concurrently.

Brief synopsis.
As you probably know if you’ve been hanging out here for awhile, The City Is Here For You To Use takes everything explored in Everyware as a given, and a point of departure. It assumes that emergent technologies like RFID, mesh networking and shape-memory actuators – all of which are explained for the non-technically-inclined reader – will simply be part of how cities will be made from now on, and seeks to understand what impact they’re likely to have on metropolitan form and experience.

You can think of it as a substantially expanded investigation into many of the themes and concerns raised in our pamphlet Urban Computing and its Discontents, notably:

– How will our understanding of the city change when touchless payment infrastructures, “intelligent” access-control systems and dynamic advertisements are the stuff of everyday urban life?
– How might we use these new technologies to create liveable, humane, sustainable and vibrant places?
– Will we be able to do so while managing the inevitable new orders of frustration and inconvenience they’ll occasion – to say nothing of their unsettling, inherent potential for panoptical surveillance and regulation?

Through interviews, case studies, analysis and illustration, The City Is Here makes the case that these technologies can help us rediscover public space, then suggests how we might use them to reclaim that space as a common good and a resource for all.

Threading between kneejerk Luddism and blithe techno-utopianism, and forgoing all but the necessary minimum of technical jargon, I intend The City Is Here For You To Use to be an eminently accessible overview of a subject with implications for literally anyone who lives in the cities of the developed world, or plans to. I can promise that architects, designers, urban planners, and anyone interested more generally in understanding how the emergence of ubiquitous and ambient informatics will shape urban communities, physically and experientially, will find plenty to sink their teeth into.

The book will be professionally offset printed on multiple high-quality paper stocks, featuring graphics and illustrations especially commissioned for this edition. Properly indexed and with a full bibliography and list of resources, just as you would expect. You may expect a restrained use of color.

The first pressing will be offered as a signed and numbered limited edition. Further pressings may follow, depending on demand, but will not be so embellished.

Both book and PDF will be offered under Creative Commons license. You will be able to share and recontextualize material from The City Is Here however you want, provided only that your use is noncommercial and extends the same provisions to those further downstream.

“Open source.”
To the maximum degree possible, everything learned in the design, production and distribution of The City Is Here will be shared on this site. We’ll furnish you with detailed information on the vendors, materials, methods, and procedures we employ, constituting a kit of parts for you to take and use as you will.

Timeline, price and ordering.
Nurri and I need to spec the format, size and paper, and go get some bids. (You’ll see, we’ll invite you along.) Until these are in hand, I can’t specify either final page count or the size of the initial pressing, and therefore can’t make a useful estimate of what we’ll need to charge for the book.

Once these values have been determined and we’ve settled on an appropriate price – and believe me, I’ll let you know – The City Is Here can be pre-ordered by making a $10.00 deposit via PayPal. Production will not proceed until one hundred pre-orders have been received.

As of now, I anticipate – underline “anticipate” – having a book in your hands one year from today, on the first of January 2009. In the unlikely event that one hundred pre-orders are not received in the next six months, we’ll scrap the print portion of the project and all deposits will be fully refunded, minus whatever transaction processing fees are assessed by PayPal. (The text will still be made available as a Creative Commons-licensed PDF in this event. Should this happen, we’ll ask you to contribute whatever you feel the download is worth to you, on the Radiohead model. Just so everyone’s clear, that includes “nothing.” We obviously hope you get more than that out of it, though.)

So here we go. A new adventure for a new year. Let’s see where this takes us.

Do me a favor? Email me, or leave a note in comments, if you intend to pre-order The City Is Here For You To Use. This will help us considerably with our planning. Consider it a pre-preorder. : . )

155 responses to “New day rising”

  1. Timo says :

    Count me for at least one pre-order, ta.

  2. Simon King says :

    Wonderful idea, and I’m so happy to hear you’ll be filling us in on the production details along the way. You can count on my pre-order.

  3. Matt Biddulph says :

    Great move… looking forward to hearing all about the process. Count me in for that $10.

  4. apartness says :

    I’ll buy one of them hardbounds. You betcha.

    This is a good move for you (and your readers).

  5. Juan Freire says :

    Great experiment and great topics for a book. Please, count me pre-order

  6. Steph says :

    Consider this a pre-order, and if I can be of assistance in its production in any other way, do let me know.

  7. Andrew says :

    Ten bucks! I’m happy to spot you the price of a couple of decent coffees, but it won’t prevent me from paying more lavishly for a copy on publication.

  8. Derek says :

    Consider me pre-preordered. Can’t wait!

  9. Enrique Ramirez says :

    Go get ’em!!!!!

    (Count me in for two copies)

  10. David Smith says :

    I’ll be pre-ordering (two copies).

  11. AG says :

    My goodness. I’m abashed. Nurri and I thank you for this strong show of early support!

    And, yes, Steph – you can count on it.

    Cheers, everyone!

  12. Martyn Davies says :

    $10 – You got it.

    I’m a big fan of Everyware, and despite what the problems may have been, I thought it was great.

    I’m really looking forward to seeing this process unfold. Nice one Adam!

  13. bopuc says :


    Count me in for:
    – preorder of at least one copy
    – any help of any kind (from kind, yet honest words to smacking Craig around… funny I was going to recommend CMP :)

  14. alex says :

    mark me down for two.

    best of luck, man.

  15. Laena says :

    Count me in for two.

    Best of luck and I look forward to hearing about the process.

  16. Michal Migurski says :

    BTW, speaking of the Radiohead model: something their recent experiment lacked was a way to mark repeat donations, e.g. “I already have this, but I was just enjoying it and thinking how you deserved another $5, so here you go”.

  17. Rob says :

    I’ll take a hardbound copy. Add me to the list please.

  18. Derek says :

    I’m in for one, of course.

  19. Pete Ferne says :

    I’ll take a copy, good luck.

  20. ville says :

    Will pre-order.

  21. neb says :

    well played, sir. my own tangle with the publishing process left my efforts stillborn, even, so be thankful for the fruits of your labors.

    The Publishing Process is Here for You to Use! I eagerly await my copy.

  22. Rob Bevan says :

    +1 for a pre-order

  23. Monique van Dusseldo says :

    I am happy to pre-order! Get it ready in time for PICNIC08, and you could do a book launch there.. surely a new book deserves a small seminar plus party to go with it?

    (BTW, if you care for detail… this form’s name field does not allow me to type in my full name. Monique van Dusseldorp. Not that long a name at all)

  24. J.D. Hollis says :

    I’ll definitely pre-order a copy.

    Best of luck.

  25. Tom Keene says :

    I’m on for one:)

  26. Mark Beveridge says :

    Good luck. I’ll pre-order one

  27. padawan says :

    And yet another newly published author who will not go the Publishing 1.0 road again, welcome aboard my friend. ;-)

    I loved Everywhere, looking forward to this new one. Count me in.

    Bonne année,

  28. Geoffrey Long says :

    Go, man, go! Consider my $10 already down.

  29. Alex Gilbert says :

    Wonderful, exciting news. You can put me down for two as well.

  30. Nancy Boyd says :

    Oh this is such a cool idea. Count me in for the pre-pub and keep me in the loop.

  31. Matt Ward says :

    You can put me down for one too… good luck.

  32. tma says :

    I’ll pre-pre-order one.

  33. Patrick says :

    I’m also in for one.

  34. Jamie says :

    +1 preorder, and godspeed you, bredren!

  35. James says :

    I’m in for one. Power to the people!

  36. Paul Livingstone says :

    You can count me in for the deposit, if the paper edition is available to people in the UK!

  37. Einar S Martinussen says :

    One please thank you.

  38. David Martin says :

    Adam, wonderful idea, take control of your own destiny. Put me down for two! Happy New Year. All the best,

  39. david reese says :

    me too. excited.

    my copy of everyware was ‘lost’ in the mail (n.b.: always insure packages heading to bushwick), so i wish i’d had a pdf copy. they’re a lot easier to back up.

  40. Donna says :

    I’ll pre-order one, for me, and perhaps two, for a good friend who loves books.

    Now I have two things to excitedly anticipate: your book, and the next installment of Archinect Travels.

  41. marrije says :

    I am absolutely pre-pre-ordering a copy right now! I was actually searching for the PayPal-link to order the book…

  42. Klintron says :

    Count me in as well.

  43. francis says :

    Yep, count me in for a fully printed, bound copy. I hope this works out well for you.

  44. AG says :

    You guys rock so hard. I haven’t decided just how yet, BTW, but I do want to include some kind of special acknowledgment to everyone who pre-orders during the first 24 hours of availability.

    The pre-order functionality will be live in just a few days – the PayPal business account takes a little bit to set up, and I have to check my terms of service to ensure it’s OK to host the actual button here. But I’m terribly, terribly excited: between those of you who have commented here and those who felt more comfortable mailing me, we’re actually already past the one hundred mark in terms of statements of intention, in just a little bit over a day.

    I’ll be posting our first book project notes very soon, as well, looking into things like engaging an editor, acquiring an ISBN number, and selecting papers.

    Thanks again for all of your enthusiastic support. It means the world to Nurri and me both.

  45. sevensixfive says :

    I’ll throw in, put me down for a preorder, too.

  46. John says :

    One, please.

  47. Lou Rosenfeld says :

    Way to go Adam! And glad to share what I know of the publishing biz if you like.

  48. Mike W. says :

    I’ll buy one on pre-order.

  49. Rev Dan Catt says :

    Count me in for the pre-pre-order :) (I’ll have two!)

  50. Oxa Koba says :

    Save a pre-order copy for me please. And make it one that my inner designer will enjoy as much as my inner reader. I wan to relish ever bite.

  51. erin malone says :

    Sounds like a great plan. Best of luck with this venture and I look forward to following your progress through the process. Can’t wait to get my hands on a copy.

  52. Timo says :

    Coincidentally I’ve just been brushing up with the excellent book Designing books: practice and theory by Jost Hochuli & Robin Kinross. It’s truly one of the best references for book design, and I think it’d be right up your street Adam.

  53. Martin Brynskov says :

    Way to go. Looking forward. Money’s in the mail.

  54. John says :

    Perhaps of use: Ellen Lupton and MICA MFA’s forthcoming manual on Indie publishing.

  55. AG says :

    Thanks for those references! I hadn’t seen the Lupton but, Timo, I think Nurri already has the other. It is indeed beautiful.

  56. Dan Saffer says :

    Put me down for one!

  57. regine debatty says :

    that will be two more for me, please!

  58. vincent deBritto says :

    great news. i’m in for one.

  59. Michael Mertens says :

    I’d like to pre-pre-order, as well.

  60. plemeljr says :

    Count me in as a pre-order.

  61. dr.hypercube says :

    Part the first – was pleased to discover that Everyware is ava. on my Safari (O’Reilly) subscription – just added it to my bookshelf. Yay.
    Part the second – prepreorder = yes.

  62. Steve Silberman says :

    Do me one, baby. I can’t wait!

  63. igj says :

    This seems the culmination of some truly inevitable momentum – from long-ago ‘zine publisher to take control self-publisher can’t be that far of an intellectual leap.

    Pre-preorder of two please. Yes, we have two please.

    I just read these words of wisdom: DIY should be called YDI – you do it! Sounds like you are prepped to do just that.

  64. vlad says :

    more than awaiting it, so count me in!

  65. AG says :

    Ah, just in case it wasn’t sufficiently clear: the $10.00 is merely a deposit toward the full, eventual purchase price. As of now, it looks like we’ll be able to keep things in the same ballpark as books of equivalent complexity on, e.g., Actar.

    Again, we’ll post everything here as soon as we’ve received print-run bids and run the numbers.

  66. John the Statisticia says :

    This is my prepreorder.

  67. Peter Cooper says :

    Put me down for a pre-order. I don’t even know who you are (and the feeling is sure to be mutual!) and have never seen your site before (but am now subscribed) but I randomly stumbled across this page and was so swept up with what you’re saying, along with my own experiences as an author that I have a real urge to support your endeavors. I look forward to reading more about how it goes!

  68. rena says :

    yes, please. and maybe we can lure you out to SF to do a signing at the store this way. sneaky!

  69. gene becker says :

    hey adam, i’ll be needing at least 3 or 4 copies so count me in. my paypal account is here for you to use ;-)

  70. Vidiot says :

    Yeah, sign me up.

  71. chris says :

    I’ll post a pre-preorder too, thanks.

  72. Mark Vanderbeeken says :

    Consider this a pre-order.

  73. Liz Danzico says :

    One please. Counting the days!

  74. Alex says :

    2 copies please!

  75. Stan W. says :

    One for me as well please. Exciting!

  76. antimony says :

    Count me in for a hardbound too, can’t wait to read it!

  77. arainert says :

    I’d love to pre-order one. Thanks!

  78. Julian Bleecker says :

    Two please. Inscribed with a Greenfieldism!

  79. kliger says :

    a model that deserves to work, count me in.

  80. says :

    dogpile! I’m preordering just to be part of the fun. While I’m stoked at the subject of the book, I’m equally interested in watching how it comes into being. awesome.

  81. slavin says :

    I’ll miss all the benefits of conventional publishing, like being able to order the book online and have it sent to my office and being able to read excerpts in book reviews by those who received advance copies and the ways that

    or then ok so fuck it: 2 copies.

  82. Brian says :

    This is terrific news!
    I’ll pre-order one, please!

  83. Tony says :

    I’ll take a copy, when it’s ready. No rush. Everyware was a fine read, but poorly designed and printed – Good to know you (as its writer) were as disappointed with the physical incarnation as I was as a reader. I’ll look forward to what you can achieve with only your own standards and budgets to worry about.

  84. Johnny says :


  85. Steve Hansen says :

    Count me in. Over the years I always have books I give a way to make folks think. e.g., A Pattern Language, The Book of Tea, etc. The last year it has many time been Everyware.

    Best wishes on you endevor

  86. AG says :

    Steve, thank you – that’s an incredibly kind thing to say, and I’m honored.

  87. Fabio Sergio says :

    Get ready to sign mine please.

  88. Peter Asquith says :

    Definitely. I’m in for a copy.

  89. AG says :

    Just wanted to thank you all for the infectious enthusiasm, and let you know that we’re now accepting actual pre-orders. Hooah!

  90. Mayo says :

    Just placed a pre-order. I am halfway through everyware, and very much looking forward to reading more. I’ve been enthusiastically recommending the book to anyone that will listen, and I haven’t even finished it yet!
    Having placed the order, I was wondering how you were going to deal with international orders – shipping etc. No doubt this can be figured out later, and in the worst case I can have it shipped to the states and posted on, but I was wandering what you had planned, as you are bypassing the normal distribution channels. Or, having been self-published, will the book join “normal” books in bookstores and on amazon later?
    All the best.

  91. AG says :

    Hey, Mayo, thanks so much for everything you’re doing.

    PayPal seems to have a system to handle international shipping, so I’m not terribly concerned about that. We’re also, of course, acquiring an ISBN number for the book, so in the fullness of time, it should be available via Amazon as well.

  92. sevensixfive says :

    Just dropped the ten in paypal, and finally ordered Everyware from Amazon to boot. Looking froward to it!

  93. Sami Niemelä says :


  94. Jared Cole says :

    I look forward to it.

  95. sarah Pace says :

    please put one aside for me. thanks

  96. Greg Borenstein says :

    Any thought of offering a Google Checkout option? I’d love to pre-order but I have a permanent blood feud with Paypal and don’t want to make things any worse. Also, as I’m sure you know you should be wary of keeping any of the pre-order money in your Paypal account. They often freeze accounts without any warning and tie up your money for _years_ until you can go through their process. Get your money out of there as soon as possible so there’s nothing to freeze!

  97. locusbooks says :

    All the best on your publishing venture! Independent publishing rocks so much more than corporate.


  98. Bill DeRouchey says :

    Excellent news Adam. I just preordered. And I’ll be quite interested to follow your adventures in self-publishing since I’m considering doing the exact same thing.

    (And that would be sweet if Mike W was indeed Mr. Watt.)

  99. Dan Hill says :

    Paid In Full, as they say. Good onya.

  100. Jeremy Dunck says :

    Alas, I haven’t been reading Speedbird daily, but I, too, have pre-ordered.

  101. alfonso says :

    Screw the greedy middlemen!

    Mad Props-

  102. Tom Kaczynski says :

    I just stumbled on this blog and after reading just a few posts I pre-ordered your book. Fantastic work! Good luck!

  103. Alf Rehn says :

    One pre-order, please!

  104. Jay Fienberg says :

    Definitely will be wanting a copy :-)

  105. Leslie McBeth says :

    Great presentation on Friday night. Please count me in for one copy of The City is Here for You to Use.

  106. Roger says :

    Dear Adam,

    Why not web a real case into the book. We are currently setting up a project called Dokodare and it is adressing the topic of your book in a practical way. Best regards

  107. AG says :

    I’m not sure what you mean by “web a real case,” Roger. Can you expand a little bit?

  108. Roger says :

    Sorry for being late with my response.

    With “web a real case into the book”, I meant challenge your theoretical assumptions developed in the book with the response from users in a real case. This could go pingpong during the implementation phase.

    The DoKoDare Project will start with Place and Presence QR Codes. Whereas the Place QR Code provides information about where I am and my time and space surroundings, the Presence Code is mainly there to log me into a place.

    Technologies used: QR Codes, SMS and the PC/Mac and the mobile Internet

  109. AG says :

    Probably better to take this offline, but I’m curious as to what your intended audience is, and what benefit you intend to provide for them. Drop me a line.

  110. Lynn Marentette says :

    I would like to pre-order this book.

  111. Daniel says :

    I love Chin Music Press. I’m in. When I received my copy of Kuhaku, I was so blown away – the look, the feel, the smell, the ribbon, the hand-crafted aura it had. Bring back the aura, against the grain, eh WB?

    Also working on DIY for my dad’s plays – 9 of which he’s selected for a book – starting with OCR scanning of type-written manuscripts from the ’60s and ’70s. Yikes.

  112. Eric Olson says :

    This is an exciting idea — can’t wait to see how it comes together. Put me down for a copy.

  113. David Harper says :

    Count me in for several copies.

  114. Morgan Sutherland says :

    I certainly wouldn’t have considered buying your book until I read this rant of yours.

    I admire your determination and I look forward to cherishing your book.

  115. Chris McEvoy says :

    I’ll take two. One for me and one for me to “lend” to someone else.

  116. Danny Wolpert says :

    Absolutely. consider this post a pre-order. If I can be of any help whatsoever let me know.

  117. William Carter says :

    Pre-pre order me!

  118. Damon Garrett says :

    Adam –

    I wasn’t aware about this project until seeing your note today on Twitter. Very happy to put myself on the list. All the best.

  119. Rahul says :

    I skipped lunch today to pre-order this book. Now I’m really hungry! :) (p.s. would you be kind enough to autograph this one too!?)

  120. AG says :

    Consider it done!

    (Actually, the whole first pressing’s going to be a signed and numbered edition. But for you, I’ll double-sign it.)

  121. Michael Winlo says :

    Just opened the pages of Everyware in the most isolated capital city in the world.. I’d agree, it looks like a tech. manual for programmers but luckily is filled with truly inspiring writing. Can’t wait to see what you’ve cooked up this time.. your way. Let me know when I can spread the word:)

  122. AG says :

    Right on, Michael. (You’re in Pyongyang?)

  123. Auke says :

    Hi Adam, I got reminded that I too put in for a pre-order last year. How’s it going by now?

  124. AG says :

    Heh. Well, thanks. The whole point of hiding out here in Tokyo was to devote sustained attention to writing & bring the project in for a landing.

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