It breaks my heart
4. Exploit the Long Here and the Big Now.
Chance can be cultivated; opportunity can be orchestrated; serendipity can be engineered. Anchor your brand’s story in a particular moment in place and time and let them discover it — in effect becoming part of their stories as well.
Bravo, Jesse Haines and Abigail Posner, whoever you are: you’ve managed to completely subvert the spirit and intention of everything I do, in a way that makes me want to vomit/stop writing completely/just put a gun in my mouth already.