Commoning systems: Organize, don’t jargonize
Prinzessinnengarten, Berlin, 2011. Photo by Marco Clausen.
This is a lovely article about what an actual sharing economy might look like. It’s suffused with hope and energy and good practical ideas, and that I can see there are three huge gaping problems with its premise:
– First, if the service ecosystem described in the article is in any meaningful way a “glimpse of the future,” the future glimpsed can only be the future of Berlin. There’s a well-developed, sustained, long-term local culture in Berlin, with ethics and values that support such activities; grown out of various anarchist, feminist, squatter and immigrant-rights struggles, I don’t think it’s inaccurate to describe that culture as one of resistance to the late-capitalist status quo.
So if you want this sort of sharing to thrive in your city, you’ll have to develop — or better yet, rediscover and reinforce — the values and the political culture that underwrite it. (Even in Berlin, initiatives like Prinzessinnengarten struggle to surmount the barriers thrown up by developers and well-intentioned but clueless bureaucrats. It should also be pointed out that while I personally think Prinzessinnengarten is fantastic, it’s faced accusations that it’s merely the thin edge of the gentrifying wedge, and comes no closer to serving the needs of a vulnerable local population than do Smorgasburg or Boxpark in Shoreditch.)
– There is also the fact that in most developed-world places I am familiar with, people’s desire for consistency and reliability of service can be seen to trump concerns with sustainability and equity, pretty reliably. Three or more generations of life in a consumer economy have trained them — let me be frank: us! — to prefer packaged, managed, branded services to quirky informality.
So you can have all the free community fridges you want, but in all likelihood all you’re doing is performing R&D and market research for the bozo entrepreneur who’s eventually going to come along, break off whatever part of the service can be monetized, do just that…and probably displace the free community alternative. Actually, worse: they’ll displace the community fridges, all right, but their poorly thought-out, stupidly-named, under-resourced startup will fail after having shited up the entire “space,” practically and psychically, leaving everyone back at square one.
– There is a third and deeper challenge to the broader adoption of informal sharing services, which is that this is how poor people have always lived — both in the favelas and slums of the “developing world,” and in the deprived communities of our own cities. (They don’t call it “social innovation,” by the way; they just get on with it.) And I have doubts about the degree to which significant numbers of people raised in Western culture’s last full flush of middle-class prosperity will adopt ways and means of daily survival they’ve been taught to associate with poverty, until and unless they have no choice in the matter.
One response to this challenge is indeed to package collective services, to brand them brightly and make them trendy, so people can harvest the specific frisson of social distinction we associate with luxury consumption from performing their virtue in public. (This strategy strikes me as being analogous to Bruce Sterling’s old Viridian Design project, the aim of which was to encourage the design of products that would allow people to consume their way to ecotopia.) And perhaps there’s some canniness to this insight: we all know that there’s a socially performative aspect to consumption, so why not harness it?
But while that social performativity does cut both ways, under the present dispensation it cannot help but do so in ways that work disproportionately to favor the time-honored modes of conspicuous consumption. While you can be sure there’s someone dying for you to notice that they’re restocking the Little Free Library on the corner, we can be sure that there are ten or even a hundred times as many seeking more conventional reinforcement — preening in the window at Drybar, perhaps, or making sure you see them climbing into an Uber.
And worse still, to build a service ecosystem on such foundations is to endorse the mayfly logic of the fashion cycle: that which is trendy this season is by definition a dead letter next year. By contrast, to function effectively in support of a community over the long term, participation in the commons has to be something more than a fad or momentary fashion. It has to be able to rely upon institutions, practices and arrangements that stabilize it and make it tenable as an approach to living. If those institutions, practices and arrangements are ones broadly associated with life under conditions of deprivation, the ingrained psychological resistance to adopting them may be the hardest of all these barriers to overcome.
The bottom line is that the practical insights that are necessary to render any such thing as a “sharing economy” workable at all get lost when this idea is depoliticized, as it all but invariably is in the “social innovation” literature and the popular press. If those of us who do not happen to live in a place like Berlin truly want to live this way, we’ll have to learn (or relearn) the preferences, habits, patterns of association and daily life that make peer-based commoning systems a realistic alternative to late-capitalist service provision. We’ll have to deal intimately and honestly with people outside the “innovation” subculture — not so much an issue for some of us, naturally, but evidently a major problem for others, including if we are honest some of those talking loudest about participation and the commons. We’ll have to develop (or redevelop) a vibrant, active, living culture of commoning, not because it’s convenient or trendy but because it responds to our values. We’ll have to organize the communities we live and work in. We’ll have to do so even if, for some of us, it means admitting that we are choosing to live in ways that have always been adopted by people facing hard times, at whatever cost to the self-image as a dynamic, successful, self-reliant competitor in the late-capitalist marketplace we’ve cherished and have worked so hard to uphold. And these investments of effort and energy are fundamentally a matter of the politics we choose to live.