Yes, enumerate the carriage parts — still not a carriage.
When you begin making decisions and cutting it up rules and names appear
And once names appear you should know when to stop.
– Tao te Ching, tr. M. LaFargue. (For the record, I prefer the Stephen Mitchell translation, but this seemed more pointedly relevant to the work at hand.)
The subject of this post may be rather obscure, particularly for those of you who are not from the United States, or do not pay attention to American political media. I hope you’ll excuse me, though, because I think it’s important to examine some of the ways that claims on behalf of the corporate use of information technology are normalized and made to seem natural by their treatment in the media.
My concerns here focus on Talking Points Memo, a political blog whose tendency, I think, it would be fair to describe as center-left by US standards (and center-right by those generally obtaining elsewhere). Over the past year or so, under the leadership of site founder and editor Joshua Marshall, TPM has been seeking to broaden its coverage beyond the party-political, with the clear ambition of supplanting brands like the dying Newsweek as a trusted general-news outlet. The site continues to position itself as “the premier digital native political news organization in the United States,” but I’m willing to bet that “political” isn’t destined to remain there forever. This is a site with its eye on the main chance.
Part and parcel of this effort has been a significant expansion into science and technology reportage, both handled by a TPM staffer named Carl Franzen. Ordinarily, I would welcome a political site — especially one as associated with the notion of rigorously-vetted crowdsourced investigative journalism as TPM — taking on the responsibility of covering a topic as salient to our choices in everyday life as emergent technology, but what I’ve seen so far doesn’t begin to measure up to my expectations.
In fact, it’s hard to how overstate how disappointed I am with the quality of TPM’s technology coverage. In most articles appearing under Franzen’s byline, you’ll note, the content of a press release or a sympathetic interview is transcribed word for word into the TPM post, lending the site’s imprimatur to whatever claims that are being made by the article’s subject. At no time does Franzen appear to challenge what he’s being told, seek any other informed perspective, or simply attempt to validate a proffered representation as factually accurate.
The most recent example of Franzen’s credulity is an almost perfectly ahistorical post accepting Google’s claim that their prototype Field Trip app somehow constitutes an example of “ubiquitous computing”; indeed, the piece comes perilously close to crediting Google with inventing ubiquitous computing in the first place. (And yes, those of you familiar with the ubicomp discourse will not in the slightest be surprised to learn that in among the hype recapitulated by Franzen is the inevitable claim to offer a “seamless” experience.) Note that Franzen allows Google VP John Hanke 163 words: over half the length of his 299-word post.
Here, in a piece entitled “Cooler Than Facebook” — and how the marketing department must have loved that — Franzen makes a pitch on behalf of Google Plus:
In the near future, social networking may involve navigating a stylishly animated Google Plus on your desktop computer while resting comfortably in a chair a few feet away, using your smartphone as a remote control.
What is this but a unchallenged, unexamined and limpidly transparent paraphrase of a Google team’s own description of their demo? It’s practically Eisenhower-era in its depiction of benevolent corporate forces deployed on behalf of your convenience and comfort. (“Resting comfortably in a chair,” you say? Why, Top Men are working on it even as we speak!)
It’s not just Google that gets this treatment. Here Microsoft “bring[s] the ability to accurately scan 3D objects to the masses,” with their “eye-popping, incredibly detailed” Kinect Fusion offering. And here is a selection of other Franzen pieces that read like press releases: for Barnes & Noble, eBay, Tesla…these, mind you, are just from TPM’s technology coverage over the last sixty days.
I think you may be beginning to sense a pattern here, no? From my perspective, though, the most galling example of Franzen’s work is probably this piece on Control Group, which not merely reads like the kind of flackery you find on PR NewsWire, but does so on behalf of some particularly pernicious claims.
It’s not just that Franzen’s gee-whiz tone is annoying, although it does annoy me. It’s the willingness to carry water for an agenda that would certainly be sinister if it had not been so thoroughly debunked over the past twenty years. Consider this unquestioned statement from Control Group CEO Campbell Hyers:
[I]n a corporate environment, you’d be able to swipe your badge and instantly have a conference room itself invite all of the right participants to the meeting and bring up the right slides on a projector screen and then log the whole conference as an audiovisual file later.
A more knowledgeable reporter would have spotted that Hyers’s pitch, far from being futuristic, is actually a string of clichés reaching straight back to Mark Weiser‘s 1990s tenure at PARC (and, at that, long problematized). This knowledge is somewhat arcane, of course, and it may not be particularly realistic to expect a cub reporter to have immersed him- or herself in the detailed history of the field being covered. But surely a more diligent reporter might have reached out to known sources of insight in that field, and attempted to vet the essential contours of the story he or she was being told. And that’s without touching the airless, hegemonic notion that conference rooms and employee identity badges and PowerPoint presentations are the natural order of things.
Franzen manages to accept at face value all of the claims made about the company’s putative “operating systems for physical space,” in a way that’s curiously at odds with TPM’s ostensible progressive agenda. (In fairness, the problems with Franzen’s coverage precede his arrival at TPM. Here’s an older, similarly breathless piece he contributed to Atlantic Wire.)
And it’s just that tension — between the latent logic of so many of these pieces and anything we might fairly think of as progressive politics — that prompts me to write this. I don’t pay much attention to the gadget-oriented technology blogs, with their pong of adolescent-male wish fulfillment, and I certainly can’t abide the Valley-centric tech industry coverage of other “technology” sites. But I don’t expect insight or critique from either of these directions — in fact, I’d be foolish to do so. By contrast, I surely do expect it from a site that not only, in every other realm in which it operates, upholds the honorable tradition of investigative journalism, but clearly does so in the name of a particular kind of politics.
I’m not asking that Talking Points Memo transform itself into, say, the New Left Review. But questioning the logic of the arguments that are made before the public, seeking alternative perspectives: these functions are both core to TPM’s mission, and key to the value it represents itself as providing to its audience. Lending its hard-won imprimatur to transparent PR and marketing tripe — on not a few occasions, again, literally word for word — not merely does not establish any new domain of credibility, it undermines whatever reputation for independence and quality the site currently enjoys. Franzen and, by extension, Marshall’s site are getting played. They’re being used. They would resent it, howlingly, from a corrupt Congressman or a racist sheriff, and they ought to resent it every bit as much from corporate flacks and clueless technoutopians.
What’s worse is that, given contemporary habits in media consumption, it is not at all unlikely that Franzen’s is the only coverage of the technology sector TPM’s core audience will be exposed to. TPM’s embrace of his work could all too easily lead otherwise-sophisticated readers to believe that viewpoints like the ones expressed in Carl Franzen’s writing are fully normalized and universally agreed-upon — if not, god forbid, the leftmost marker of acceptable opinion. This is precisely how consensus realities are established, how discourse policing works; if “even the left-leaning Talking Points Memo” endorses a point of view, anyone quibbling with it is by definition outside the bounds of the discursive community, and of fair comment. Like any publisher, in other words, Marshall has some responsibility for anticipating how the color of approval his act of publication lends to things is likely to be used, particularly by those ideologically unsympathetic to his other aims.
The old feminist adage reminds us that “the personal is the political,” and it’s precisely the same here: every technology comes with a conception of our role in the world bundled in it. It’s vital, particularly for those of us who think of ourselves as somehow being “on the left,” or in any way working toward a progressive agenda, that we ask how technologies can serve ends inimical to whatever goals we believe are worth the effort. And it’s unquestionably the prerogative of a would-be independent news outlet to apply to ostensibly innovatory products and services some standard of evaluation deeper than whether or not they are “cool.”
My bottom line is that I find the tone, tenor and, most importantly, the content of Franzen’s coverage sharply at odds with the progressive tradition I interpret Talking Points Memo as trying to uphold. I recognize some of the shortfalls in his work as the clear consequence of the intense pressure on an online outlet to publish, on an online writer to make word count. But that pressure doesn’t justify outright stenography. If Talking Points Memo is not willing or able to bring the exact same level of discernment, skepticism and professionalism to their technology coverage that Marshall would demand of any political coverage appearing under the site’s name, perhaps they ought to consider stepping back from the ambition of offering that coverage.
It’s been a big week hereabouts. In particular, two pieces of Do projects news to share with you:
– As you probably know, Nurri and I have been running Systems/Layers “walkshops” under the Do aegis for the last year or so, in cities from 65°N to 41°S.
As we define it, anyway, a walkshop is an activity in which anywhere up to about twenty people take a slow and considered walk through the city together, carefully examining the urban fabric and the things embedded in it, and then sharing their insights with one another and the wider world. (Obviously, you could do a walkshop on any particular urbanist topic that interested you, but we’ve focused ours on looking at the ways in which networked information-processing systems increasingly condition the mretropolitan experience.)
We’ve gotten a huge kick out of doing the Systems/Layers walks, but the simple truth is that there are so many competing claims on our time and energy that we can’t dedicate ourselves to running them full-time. We’ve also been encouraged by the result of our first experiment in open-sourcing the idea, the Systems/Layers event Mayo Nissen held in Copenhagen last June.
So when Giles Lane at Proboscis asked us if we’d consider contributing to his Transformations series, we knew right away just what we’d do. We decided to put together a quick guide to DIY walkshops, something to cover the basics of organizing, promoting and executing an event.
Last Monday, with Giles’s patient support, this idea came to fruition in the launch of Do 1101, Systems/Layers: How to run a walkshop on networked urbanism as a Diffusion eBook pamphlet. As with most things we offer, the pamphlet is released to you under the terms of a Creative Commons Attribution-Noncommercial-Sharealike license, so we expect that some of you will want to get in there and repurpose the content in other contexts.
We’ll most likely be rereleasing the Systems/Layers material our ownselves in the near future, in an extended dance mix that includes more detail, more structure, and more of Nurri’s pictures. In the meantime, we hope you enjoy the pamphlet, and let us know about the uses to which you put it.
Safety Maps is a free online tool that helps you plan for emergency situations. You can use it to choose a safe meeting place, print a customized map that specifies where it is, and share this map with your loved ones. (As it says on the site, the best way to understand how it works is simply to get started making a Safety Map of your own.)
It’s been a delicate thing to build. Given the entire framing of the site, it and the maps it produces absolutely have to work in their stated role: coordinating the action of couples, households and other small groups under the most trying of circumstances, when communications and other infrastructures may simply be unavailable. They have to do so without implying that a particular location is in fact safer than any other under a given set of conditions, or would remain accessible in the event of disaster. And they have to do so legibly, clearly, and straightforwardly.
These are utilitarian preparedness/resilience considerations, and they’re eminently appropriate. But in the end, the site springs from a different set of concerns: in Nurri’s original conception, the primary purpose of these artifacts is to prompt us to think about the people we love and the utter and harrowing contingency of the circumstances that allow us to be together. We obviously hope people find Safety Maps useful in challenging moments, but we imagine that we’d hear about this either way — whereas it’s difficult, if not impossible, for us to ever know if the site works in the way she intended it to.
Even though it was an accident of timing, Nurri also had some questions about releasing Safety Maps so soon on the heels of the Sendai earthquake/tsunami; she didn’t want us to appear to be opportunists reaping ghoulish benefit from the suffering of others. I think it was the right decision, though: sadly, there are in truth precious few windows between natural or manmade catastrophes of one sort or another. And there may be no more productive time for a tool like this than a moment in which disaster is in the news and fresh on a lot of people’s minds.
From my perspective, there’s been one other notable feature of the journey Safety Maps has taken from conception to release: but for an inversion of name, emphasis and colorway (from “Emergency Maps” in red to what you see at present), the site looks, feels and works almost identically to the vision Nurri described to me in Helsinki in October of 2009. In my experience, this almost never happens in the development of a website, and it’s a tribute both to the clarity and comprehensiveness of her original idea, and to Tom and Mike’s resourcefulness and craftsmanship.
I’m also quite fond of the thoughtful little details they’ve built into every layer of the experience, right down to the animated GIFs on the mail you get when you send someone a map. It’s just a lovely thing, and I’m terribly proud to have had even a tiny role in helping Nurri, Tom and Mike build it. Our thanks, also, to Cloudmade and the entire community of Open Street Map contributors, without whom Safety Maps would have remained nothing more than a notion.
Hey hey! I’m truly delighted to announce that I’m going to be giving a free talk here in Tokyo in a couple of weeks, in collaboration with my friends at AQ.
This is an entirely new talk, and kind of a departure for me. Born out of frustration with my own track record over the last twelve years, and how few of the efforts I’ve been involved with have launched, shipped or otherwise seen the light of day, it’s a pragmatic look at what it takes to move projects from idea to reality. (You should understand “project” here to meaning any complex plan of collaborative action that unfolds over time, whether it involves publishing a book, launching a new fashion line, building a house or rolling out a new brand identity.)
I’m calling it “Becoming Real, or: The Art of Making Things Happen,” and I’m planning to hang our discussion on a few tentpoles: Bruno Latour‘s concepts of “recruitment” and “translation,” how capital can function as both a usefully universal solvent and a perilous gravity well, what happened to Jasper Morrison when he tried to design a camera for a large Japanese company, and Stafford Beer‘s thoughts on viable systems. Finally, we’ll take a look at some people I know who seem to be unusually skilled at bringing their notions to fruition, and ask if there’s anything to be gleaned from their example.
It’s free, it should be fun, and if I pull it off properly, we’ll all learn a little something — myself as much as anyone else in the house. We’ll be setting up a Facebook event page over the next few days, and you’ll most likely have to register to guarantee admission, since I’m told seating will be limited.
But why not join us on the 29th of October, from 19.00, at co-lab Nishi-Azabu (2-24-2 Nishi-Azabu, Minato Ward, Tokyo)? I look forward to seeing you there, and finding out what we can make happen.
UPDATED: Here’s the Facebook link.